Literaturnachweis - Detailanzeige
| Autor/inn/en | Atwood, L. Erwin; und weitere |
|---|---|
| Titel | Multiple Facets of Candidate Image Structure: Effects of the McGovern Television Biography. |
| Quelle | (1973), (30 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Mass Media; Political Attitudes; Political Influences; Programing (Broadcast); Public Relations; Publicize; Response Style (Tests); Statistical Analysis; Structural Analysis; Television Research |
| Abstract | In this comparison of the political "images" of Richard Nixon and George McGovern, public opinion data were collected on President Nixon in 1968 and 1972 and on Senator McGovern in 1972 just before and just after the television broadcast of the biography of McGovern. Changes in political attitudes toward Nixon and McGovern as a result of the television broadcast were sought in an effort to measure its effect on public political opinions. Bi-polar attitude testing (bold/timid, fair/unfair, expert/ignorant, for example) was used. Results show that the broadcast tended to confirm the opinion of those who favored McGovern before the broadcast, but it did not materially affect the image of President Nixon. (CH) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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